Personal finance research, surveys and studies

The latest research, surveys and statistics from Moneywise.com's team of financial experts.

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Stay informed with the latest financial insights in Moneywise.com's research hub, where you'll find our latest up-to-date studies, surveys, and statistics on key financial topics, including consumer spending, inflation, debt trends, banking habits, and investment behaviors.

Whether you're looking for data-driven insights on the stock market and investing trends or the average returns on REITs, we survey, study, compile and analyze the most recent findings from trusted sources. Check back regularly for fresh updates and new research and explore our latest reports and trends below.

Ethical investing: Why Americans are putting values ahead of profit in 2025

Ethical investing in 2025

(February 24, 2025)

Key takeaways:

• 2/3 of Americans factor ethics into their investment decisions.

• 66% of Americans would divest from companies with poor ethics.

• 47.5% of Gen Z have boycotted brands over social or political issues, with 52.5% of millennials reporting similar behavior.

• 55% of Americans are willing to accept lower returns in the short term (1–2 years) to support ethical investments.

30 Stock market facts every investor should know

30 stock markets facts, including why bull markets are called bull markets

(February 24, 2025)

Key takeaways:

• The stock market concept is more than 400 years old

• The New York Stock Exchange is over 200 years old

• The original Dow Jones index had just 12 companies

• September is the worst month to invest

Average return on REITs: Maximize your money through investment

Average retirement savings by age

(February 24, 2025)

Key takeaways of this research:

• Comparing REIT investing vs stock investing

• Historical REIT returns

• The best-performing REITs of 2025

What's the average stock market return?

Average stock market returns

(February 22, 2025)

Key takeaways of this research:

• Historical average stock market return

• Nominal vs. real returns

• Biggest factors that influence returns

54 Eye-opening personal finance statistics and facts in 2025

Personal finance statistics

(February 17, 2025)

• Inflation is a top concern for 41% of Americans in 2024, up from previous years.

• 41% of U.S. adults have credit card debt, followed by 24% with a mortgage.

• While 45% of Americans feel confident managing investments, 55% remain uncertain about their financial decisions.

Average retirement portfolio [2024 Survey] — How Americans invest in IRAs

A graph that shows how Americans invest their money for retirement

(February 20, 2025)

Key takeaways:

• More than half (53%) of the people we surveyed said they don’t have an IRA.

• Men prefer investing in stocks more than women, but both prioritize cash or cash equivalents for stability and liquidity.

• Younger investors favor safer options like cash, while older groups lean on balanced portfolios of stocks and bonds.

• Higher-income and more educated respondents are more confident in taking risks with stocks and diversified strategies, while those with lower incomes or less education stick to safer, more liquid investments.

• While mixed portfolios are the top choice nationwide, the Midwest invests more cautiously, the Northeast and West stay balanced, and the South takes the most risks.




Last updated February 25, 2025
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